As the trends in food and beverage industry continue to evolve, so do the trends that shape it. And while some brands are quick to adapt and stay ahead of the curve, others lag, missing out on key opportunities to connect with consumers. So, what are the current trends in the food and beverage industry and which brands should be paying attention to these trends? Some of the current trends that brands should consider include healthy and sustainable food options, plant-based diets, and convenient packaging.
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Plant-based diets are also becoming more popular, so brands should consider offering more vegan and vegetarian options. One recent example, KFC is one of the most popular fast food chains in the world, and they are always looking for ways to innovate and improve their menu.
Recently, they partnered with Beyond Meat to provide customers with plant-based chicken patties and nuggets. This is a great option for those who are looking for a healthier alternative to traditional chicken, and it shows that KFC is committed to meeting the needs of its customers. This partnership is already a success, and we hope to see more companies following KFC’s lead in providing plant-based meat products to their customers.
A few of the other companies that have adopted vegan and healthy options are Panda Express, Impossible Burger and more.
Plant-based products are becoming increasingly popular as consumers seek out healthier, more sustainable options. Companies that can capitalize on this trend are sure to find success in the coming years.
As more and more consumers become interested in plant-based products, companies that can provide these products will be well-positioned for success. Those that can meet the demand for these products in a timely and efficient manner will be able to reap the benefits of this growing trend.
Convenient packaging is another important trend to consider. Consumers are busier than ever and they want products that are easy to grab and go. Brands that can provide convenient packaging solutions will be able to better meet the needs of their customers.
Healthy Snack Brands
As consumers become more health conscious, they are looking for healthier snack options. Brands that offer healthy snacks that are also convenient and delicious will be in high demand.
According to food industry research and development, brands that should consider these trends include those in the healthy snack and beverage categories, as well as those that offer plant-based options. Other brands that may want to consider these trends include those that cater to a younger, health-conscious demographic. So, if you want to stay ahead of the competition, follow these trends to grow and reach your potential customers.