Starting a jewelry repair business is difficult because people don’t trust whether it’s a jeweler offering his sincere services or a junkie looking to score a diamond to feed his addictions. People do not trust anyone other than a multi-generational jeweler or someone who has been there for the longest time.
So how to make customers trust your jeweler repair store?
I have listed a few tips below to help you with that.
Let’s dive in!
Build A Reputation
Always remember your reputation is worth more than any diamond. When a customer comes to your shop, make him as comfortable as you can because he will be entrusting you with his precious piece of jewelry. Once you have done it constantly, you will have several satisfied customers vouching for you. By this word-of-mouth strategy, you will have a good reputation in society, and you need to build it strong over time. You can do a bundle of things to do that; for instance, be transparent with your policies and equipment. Show them which equipment and Jewelry Repair Shop Software you use. Customers will leave good reviews that will certainly count in your favor. In addition to that, stick with the location if you are thriving in that local area because people tend to measure the reliability of a jeweler from his time duration in that area.
Use Suitable Equipment
One of the ways to be trusted is to use the best equipment you can and involve your customers to participate in that as well. Your equipment consists of hardware and software both. In terms of hardware, you should have a high-quality magnifier, called the loupe, to examine the watch, diamond, or other stones. When a customer enters your shop, generate his ticket using a Jewelry Repair Shop Ticketing Software instantly. Then take the piece of jewelry and put it under the loupe, and show the customer. Your customer will see exactly what he has and how many imperfections are there in his stone. They will know their stone exactly and can recognize it when returned. It will avoid stone-switching, and customers will be content with giving in his piece. Above all, he will trust you because you have been transparent and used the best equipment for his needs.
You can have certified tools in your store to support your equipment’s authenticity. Plus, the jewelers should have proper training and certification to use this equipment as these are quite delicate to use.
Sincere Commitment to Customers
Of course, it all comes down to customers. Whenever a customer comes into your shop, the first thing you should do is treat them with great respect. If a customer asks you about a piece that is relatively low in the price range, then you should accommodate him accordingly instead of telling him to increase the budget. Usually, jewelers try to upsell, which is where they lose the customer, as it is a sign of disrespect. On the other hand, if a customer can afford a big piece, why would he ask for the small one? So respecting the customers’ pockets is a must. For that, you have to strike the perfect balance between quality and price.
Furthermore, give your customers a detailed explanation of the repair process. Even after the repair, do follow them up and guide them about their pieces, like tips to keep their jewelry shiny for a long time, etc. you can also do this with the help of a Jewelry Repair Shop Software. It helps you send your customers automated messages, customized emails, and promotional content. Moreover, it displays information about the customer whenever he calls, so you don’t have to ask for the ticket information.
Implement A Fair Pricing Scheme
A jeweler repair business consists of three parts: repairing, restoration, and maintenance. Some jewelers also deal in re-selling, i-e., buying jewelry and selling or selling an old piece after restoration. Whatever track you want to follow, just remember to have fair pricing. Before setting up your jewelry repair, decide on the prices and try to keep them constant. Normally the prices depend on the repair process. For instance, some jewelry pieces require a lot of time, like an old piece of jewelry, so it is charged per hour. In contrast, little damage fixtures can be charged per task. Therefore before taking a jewelry repair shop, you should be completely transparent about the prices. This way, customers will trust you once and for all.
In addition, provide your customers with multiple payment options so they are comfortable paying you with their trusted payment method. Another important thing is letting your customers know full-fledged return and refund policies and trying to facilitate them as much as possible. Obviously, you cannot neglect the jewelers’ efforts and cannot refund fully, but you can provide alternate solutions like a store credit or a future discount. You can use Jewelry Repair Shop Ticketing Software to efficiently manage customers’ invoices and credits.
In the end, I would like to say that jewelry holds quite a sentimental and sensitive place in most people’s hearts. Some want their engagement ring to be polished, while others want their family heirloom. So try your best to make your customers comfortable in every possible way without pushing them to make quick decisions and showing them your best services, like high-quality equipment and a smart tool like Jewelry Repair Shop Software. Only then will they trust you. And if they do, then trust me, they’ll be your permanent clients.
