As the popularity of NFT collections soars, one thing is emerging- the need to stand out in a crowded market. As NFTs evolve from ‘a cool .jpg with some fancy tech’ to a meaningful part of society, people are demanding more from their investment. Whether it’s added utility or a compelling storyline- or both, as we see with the upcoming Book of Gates collection– creating that connection with the purchaser is becoming more and more important.
The Power of Story
In fact, the way in which humans connect with stories is also the driving power behind the rise of video content. Humans have been telling stories to spread information for millenia- quite literally since we learned to speak. Both the power of imagination, and the way in which a meaningful tale captures the mind’s eye, are cornerstones of how we interact with the world.
Now we are more saturated than ever with adverts, opportunities, and information, it’s the unique, the dazzling, and the compelling that stand out from the crowd. And the ability to grab the imagination and linger is key. Attention spans have notably shrunk over the last decade, and people are being lured to change, swap, and move on at every step of their time online. Where once there was one or two high-profile NFT collections to choose from, now you will find them everywhere. In this crowded field, it’s the ability to not only show the investment potential and underlying value of a collection, but also tell that collection’s story in a way that connects which helps separate the best from the rest.
Storytelling in NFT Game Collections like the Book of Gates
We are seeing this ‘pulling power’ come to the fore as NFTs with utility become more and more common, too. Take the Book of Gates NFT collection (and trading card-style game). You need only take a glance at its thriving online community to see how hyped people already are for this project, currently in its whitelist phase.
The art is absolutely fantastic, yes. Compared to the many low-budget entrants in the NFT space we have seen recently, that alone has been enough to grab many eyes. But that’s not all this stellar NFT collection brings to the table. One peak at the overall collection, and you immediately find yourself immersed in a world of nefarious plotting from the shadows as secret orders compete to win the day. Hidden villains and heroes fight it out in a unique world of action and adventure. New secrets to uncover tied to a well-crafted world (based on the Alexander Black graphic novel of the same name) powers the underlying story. Meanwhile a simple, yet engaging, gameplay style rich in the wider potential of web3 gaming helps make it a reality for NFT owners and participants.
Gone are the days when being cute or weird was enough to make a blue-chip NFT collection. Today’s NFT owners want to be able to use their NFTs in digital spaces, and enjoy greater versatility and practicality. And yes, a great story that breathes life into their digital assets and adds value to the time spent in digital spaces with them.